Hello, I’m Verity.
I’m a freelance copywriter based just outside Manchester. I’ve worn many hats over the years; I’ve been a journalist, editor, communications specialist, campaigns manager and content marketer with over 12 years’ experience.
But writing is what I do best. I specialise in crafting copy that strikes a chord with customers. Words that bring your brand to life, reflect your mission and values, and connect with the audience’s desires, hesitations, wants, and needs.
I’m a natural storyteller with a journalist’s curiosity, a historian’s love of research, an editor’s eye for detail, and a marketer’s understanding of SEO and conversion.
I’ve worked in a range of industries - tech, finance, online dating, fashion and travel - but one thing unites all my work; a focus on understanding and connecting with the people who read it.
When you hire me, I’ll work to get to the heart of what makes your company and your customers tick to understand how you should sound and what you should say. My copywriting will help you stand out from the crowd, increase traffic and, ultimately, turn browsers into buyers.
And when I’m not hammering away at my laptop, I can usually be found wandering around the Lancashire countryside, rewatching John Hughes films, perfecting my plié at the barre, or steadily working my way through every Percy Pig spin-off that M&S come up with!
