Personal Corporate Branding
Build your business and secure new opportunities by taking control of your personal brand
If the thought of building a personal brand makes you cringe then you’re not alone. Most of us shrink back at the idea of self-promotion. But in the internet age, we all have a brand whether we like it or not. And we can choose to see it as an opportunity.
The right personal brand can help you forge connections virtually. It can provide a platform for your ideas and expertise, communicate your vision and values, and find new opportunities, partnerships, and customers. It’s a lot more efficient than traditional networking; forget standing awkwardly in a conference room with a warm glass of wine and let me work on your LinkedIn profile instead.
Unleashing the power of personal branding
The best personal branding isn’t about creating an online persona or an idealised version of yourself, it’s about producing content that captures your personality and the way you speak in real life to help form new relationships for yourself and your business.
When we work together, we’ll build a LinkedIn strategy that reflects your character, your business, and the things that matter to both. I’ll help you tell your story, celebrate your skills and experience, and highlight your achievements by creating or re-writing your profile. We’ll then identify topics for posts or articles on the issues you’re passionate about. It’ll help you build authority, enhance your reputation, and become a thought-leader in your field.
How it works
Let’s begin with a quick chat. I’ll take no more than 15 minutes of your time to understand what you’re looking to achieve with your profile and give you the opportunity to decide if I’m the right person to work with.
Next, it’s time for our strategy session. We’ll spend 90 minutes together talking through your backstory and experience so far as well as the issues and topics that are important to you and your business. This can be done over Teams or in person if you’re based near Manchester, Liverpool, or Leeds.
I’ll then go away to write your new profile and put together your posting content strategy and schedule. Depending on the package you choose, I can write the first batch of posts and articles for you.
Our final session will be a 30 minute copywriting training session to give you the confidence to keep posting and building your brand. I’ll also be available on email for the next 90 days to answer any questions that come up as you start creating your own content.